InsurAds Joins the Google Certified Publishing Partner (GCPP) Program
Announcement
InsurAds has officially been named a Google Certified Publishing Partner (GCPP).
What Is a Google Certified Publishing Partner (GCPP)?
The GCPP program was created by Google to spotlight digital partners that demonstrate:
- Deep expertise in Google Ad Manager, AdSense, and AdMob
- Proven track records of delivering meaningful results for publishers
- Commitment to Google’s best practices, transparency, and innovation
GCPPs help publishers optimize their ad stack, grow their audiences, and increase monetization outcomes — all while maintaining a strong user experience and respecting user privacy.
InsurAds now joins this highly selective group — and does so with a unique differentiator.
"We don’t just optimize — we transform how value is extracted from every visit, every second, every impression." André Parreira - Co-Founder and CEO
What Makes InsurAds a Unique GCPP?
InsurAds is the first Google Certified Publishing Partner focused on attention monetization — the future of digital advertising.
We bring publishers a zero-cost, full-service monetization platform designed around the value of user attention, not just impressions.
Key Innovations:
🔁 Time & Attention Management Platform
- Optimizes user attention at the individual impression level.
🔐 Secured Advertising
- Our proprietary Marketing Assurance Warrant (MAW) ensures zero waste and enables carbon-free remarketing.
🎯 CurationHD
- AI-powered real-time audience + content targeting via IAB Taxonomy.
📊 Dynamic Revenue Strategy
- Combines advertising-revenue and reader revenue through intelligent user scoring, maximizing the lifetime value per visitor.
We don’t just optimize — we transform how value is extracted from every visit, every second, every impression.
What This Means for Publishers?
As a GCPP, InsurAds unlocks a new layer of monetization possibilities for publishers — beyond what’s possible with traditional SSPs or networks.
Key Publisher Benefits:
✅ Immediate Net Profit Gains
Net Profit Contribution — with zero CapEx, zero OpEx, and a revenue-share-only model.
✅ Programmatic Premiums, At Scale
Drive CPM uplift by reallocating open programmatic inventory to preferred and guaranteed deals enhanced by attention and context signals.
✅ Total Audience Monetization
No more hard trade-offs between ads and subscriptions. Use InsurAds' SubSponsor and UserScore API to implement smart, adaptive paywalls.
✅ Future-Ready Advertising
Offer advertisers the industry's first “Real Carbon Zero” campaign model through MAW — enhancing premium demand and brand trust.
✅ Zero Effort Integration
Full-service onboarding, zero risk, and performance-backed revenue.
🔗 Let’s Build the Attention Economy Together
The digital media world is shifting — from scale to quality, from clicks to time, from impressions to attention. And now, with the backing of the GCPP program, InsurAds is uniquely positioned to lead publishers through this change.
"The digital media world is shifting — from scale to quality, from clicks to time, from impressions to attention. And now, with the backing of the GCPP program, InsurAds is uniquely positioned to lead publishers through this change."
📍 Learn more and find us here: 👉 InsurAds - Google Certified Publishing Partner
Let’s connect if you're a publisher ready to grow revenue with zero downside risk and full-stack innovation.
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